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IFTTT API

IFTTT API

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IFTTT (If This Then That) Platform lets brands integrate their services into IFTTT for users to cross-service automate via visual builder (Twitter post auto-cross-post to Slack, etc.).

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Use it when

Broad brand ecosystem (800+ integrated services)

Watch for

Pro plan from $5/month (free tier dramatically shrunk since 2020)

First check

Sign up as partner at platform.ifttt.com (requires review). Implement OAuth + service endpoints for IFTTT to call your API.

Auth
oauth
CORS
?
HTTPS
Yes
Signup
?
Protocol
REST, Webhook
Pricing
paid

Uptime · 30-day window

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01

About this API

IFTTT is an automation pioneer founded 2010; "If This Then That" concept nearly became synonymous with the entire no-code automation space. Business model + user base lean consumer — vs. Zapier (tool-oriented, business users), IFTTT targets regular consumers with extremely simple UI (visual "if X then Y"), covering many consumer apps (Instagram, Twitter, Slack, Spotify, Philips Hue, 800+). Platform API for brands (you built a SaaS / smart hardware, want users to use IFTTT to automate your service with others). But IFTTT adjusted business model in 2020 — dramatically cut free applet count, Pro plan from $5/month, causing controversy. Meanwhile Zapier / Make power-user tools surpassed IFTTT in functionality. Today IFTTT's niche is consumer smart home + brand engagement.

02

What you can build

  • 1Consumer cross-app automation (Instagram post auto-backup to Dropbox)
  • 2Smart home triggers ("auto-turn-on AC when I arrive home")
  • 3Brands letting users create IFTTT applets to increase engagement
03

Strengths & limitations

Strengths

  • Broad brand ecosystem (800+ integrated services)
  • Large consumer user base (20M+ IFTTT users)
  • Product-grade simple UI (visual if-this-then-that builder)

Limitations

  • Pro plan from $5/month (free tier dramatically shrunk since 2020)
  • API mainly for brands, not dev tool
  • Functionality gradually surpassed by Zapier / Make power-user tools
04

Example request

Generic template — replace <endpoint> with the real path from the docs.
curl https://ifttt.com/<endpoint> \
  -H "Authorization: Bearer $ACCESS_TOKEN"
05

Getting started

Sign up as partner at platform.ifttt.com (requires review). Implement OAuth + service endpoints for IFTTT to call your API.

06

FAQ

IFTTT vs. Zapier?+

Consumer scenarios + simple automation: IFTTT. Business scenarios + complex multi-step automation: Zapier / Make.

07

Technical details

CORS: ?HTTPS: YesSignup: ?Open source: No
Auth type
oauth
Pricing
paid
Rate limit
按 plan 不同
Protocols
REST, Webhook
SDKs
javascript, python
08

Tags

iftttautomationno-codewebhook