Display & Video 360 API
Display & Video 360 API
Display & Video 360 API programmatically manages Google ad campaigns — DSP (demand-side platform) inventory buying, campaign creation, creative upload, performance reporting.
Google's flagship DSP — broadest ad-inventory coverage
Only available to DV360 customers
Create a user in DV360 with API access enabled. POST /v3/advertisers/{advertiserId}/campaigns to create a campaign.
Uptime · 30-day window
About this API
DV360 is Google's demand-side platform (DSP) — the tool large advertisers use to manage "where to buy ad inventory". SMB advertisers use Google Ads (advertising on Google-owned channels); DV360 is enterprise-grade — buy nearly all third-party ad-exchange inventory (including non-Google media). The API is mainly for ad agencies and large customers — automate batch campaign creation, dynamic creatives (different banners for different audiences), bid strategies based on real-time data. Rarely encountered by typical developers, but core API for the ad-tech industry.
What you can build
- 1Programmatic ad automation (large-scale campaign batch management)
- 2Dynamic creative generation
- 3Performance data ingestion into BI for attribution analysis
- 4Bid strategy automation
Strengths & limitations
Strengths
- Google's flagship DSP — broadest ad-inventory coverage
- Integrated with Google Analytics, Google Ads data
- Supports complex targeting and bidding strategies
Limitations
- Only available to DV360 customers
- Steep learning curve (lots of ad-industry terminology)
- Requires advertiser contract
Example request
curl https://google.com/<endpoint>Getting started
Create a user in DV360 with API access enabled. POST /v3/advertisers/{advertiserId}/campaigns to create a campaign.
FAQ
Should SMB advertisers use DV360 or Google Ads?+
Google Ads. DV360 is enterprise — requires a contract and monthly minimum spend.
Technical details
- Auth type
- unknown
- Pricing
- unknown
- Protocols
- REST
- SDKs
- python, javascript, go, java
- Response time
- 42 ms
- Last health check
- 5/12/2026, 7:37:30 AM
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